With almost one million people getting all or part of their annual cash flow from eBay it is now a fact that eBay has become a colossal marketplace capable of creating fortunes. If you advertise on eBay and are interested in increasing your sales than read on to uncover 10 tips the powersellers use to rack up giant sales numbers and to keep them coming.
1. Offer niche products at a discount - With eBay being open to anyone with a PC and ambition, you'll discover that most of the larger markets have been saturated. So unless you are in a position to offer a better deal or have a much better price point, keep selling those items that are more difficult to get. Industry or hobby specific items come to mind such as industry grade shipping crates or RC helicopter engines. So focus your market and you'll realize a rise in sales activity.
2. A good customer is worth his weight in gold – Nothing will undermine your success greater than too much negative feedback. Not only does it wreck your chances with new buyers but disgruntled customers don't buy from you again. Repeat buyers are the bloodline of successful sellers. Just ask any powerseller and they will tell you that the majority of their sales are made to repeat customers. So Ship Fast, Notify After Shipping, Waterproof and Cushion Shipped Items and don't forget to say thank you to your buyers for their business.
3. Utilize pictures intelligently – Most buyers search for items with pictures, so if you're not using pictures to sell your merchandise… begin now. But remember that a poor quality picture can be as bad as no picture at all|bad quality photos can more readily hurt your sales than not having an image at all. Spend a little money on a camera that takes quality shots and isolate the item your selling to begin with. Next get some good lighting and take more than one shot of the merchandise from varying angles. If you are selling items that have critical specifications such as electronics make sure you get a picture of the label showing all the information. Do the same for similar products, it ensures the buyer that the merchandise will meet their requirements.
4. Ensure your auction titles are descriptive – People search for items by model #, product specification, size, brand name, color etc... Make sure that these types of identifiers are in your title. Use the common sense approach, put yourself in your buyers shoes and try to search for the goods yourself and see what you come up with.
5. Cut out all the unnecessary garbage from the body of your auction– Keep it as simple as possible. Simple is better if you are not a direct marketing buff who writes sales copy for a living. Your description should elaborate on your headline. Reiterate the brand, specifications, model #, color, size and anything you can think of that might be of use to your customer. Contrary to direct sales a person searching on eBay doesn't need to be convinced that they want to buy your goods, so your job is simply to get as many eyeballs on your posting as humanly possible and let the right buyer discover you. Everything else will take care of itself.
6. Learn how to root out great deals you can resell – Many sellers are distributors or wholesalers who have large contracts with manufacturers, but if you do not yet have this kind of leverage many products can be unearthed on the worldwide web and resold for decent return on eBay if you know where to look. A simple search on Google can turn up many items below retail price. If you have an idea in mind for a item you want to sell try this out. Open a link to Google in a fresh window or tab and enter this without the quotes “closeouts product/item name”. You will need to replace the item name with the product or item your looking to buy. You can also use words like wholesale, discount and liquidation in place of closeouts. With this method you should be able to find plenty of low cost merchandise to resell on eBay.
7. Take advantage of the eBay store front option - If you sell multiple products in the same industry don't hesitate to create an eBay store front. This will net you many more sales for the same amount of effort. Every auction you create will now carry a hyperlink to your store front where you will showcase your other merchandise for sale. Chances are good that if someone is making a purchase of an industry or hobby specific product from you, they will also want other items from that same market. Take some time to brainstorm all the items someone in your market demographic might want and add them to your inventory.
8. The Buy-It-Now option is your friend... Utilize it - Most of the time almost always do much better to use the buy-it-now option. This is due to the fact that most buyers would rather get the merchandise than to out bid the other prospects. Most of the time you will not see a substantial rise in profit by letting the buyers' bid-it-out, as a matter of fact you'll probably make less for your sale than if you did set a buy-it-now price.
9. Multiple payment options means more sales – Think about it. eBayers use many different methods to pay for merchandise, the more you accept the more sales you will make period. Just ensure that you have the infrastructure to process every payment type you accept.
10. Research your market, than research it some more – Take the time to research your market. This will save you more time, cash and headaches than anything else listed above. By doing proper research you'll uncover what your customer is looking for, what price to set, how to word your titles and descriptions and even what other items you may want to carry. So take time to visit eBay and browse for the products your selling watching out for what the other seller is doing that might be making them sales.
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