Those who sell eBooks on eBay recognize that certain titles tend to decrease in popularity over time. A new release that is enthusiastically greeted by buyers may eventually linger without a single offer after a few short months. If the eBook was handled wisely, the seller made a significant profit when the market is hot. However, he or she will still own resell rights to the eBook after the initial surge.
One can let those older titles sit on a hard drive, gathering digital dust, or they can try to breathe new life into the older products and find a way to make them valuable commodities for some time to come. Obviously, maximizing the value of one's investment in the resale rights to an eBook is the more sensible alternative. There are a few techniques one can use to make some of those older titles viable again on the eBay market.
The first strategy is bundling. This involves taking multiple titles and offering them as a package deal. This technique can work very well when one owns the rights to a variety of titles on a related theme. They can then offer a one-of-a-kind package featuring a great deal of information at a very low price. Even though some of the material may not be cutting edge, the sheer volume offered can make the deal very attractive to potential buyers. When one considers that the eBooks involved were doing nothing in terms of moneymaking prior to being bundled, it is easy to see why this is a popular strategy for eBook sellers.
Another strategy involves searching out a different target audience. Many eBook sellers focus on offering items to consumers with a direct interest in the eBook subject matter. For instance, an eBook about "dog care" may be aggressively marketed toward dog owners. However, one can offer older eBook titles (again, often in bundled form) to other sellers. Resellers may be interested in obtaining rights to a wide array of titles inexpensively, believing they can resell them either on eBay or in some other venue.
A third means of breathing new life into an older title involves providing an update to the established title. Generally this will involve self-authoring an additional eBook or special report as a companion piece to the pre-existing eBook. This is as great way to convince those who missed the eBook back in its heyday to pick up a copy now. It also allows you to offer that older title with something else, making it a bit more attractive. Finally, you may even find buyers who are primarily interested in the updated special report. This will require either writing the material or outsourcing the task to a freelance writer. However, if you are dealing with a well-known title, this can be a great way to make extra money! One must, however, be cognizant of all copyright and intellectual property right matters in authoring any sort of companion piece to a pre-existing title.
Old titles don't need to just sit on the hard drive unused. With a little effort and creativity, one can reinvigorate their inventory and maximize its profit potential.
What currently makes blogging so attractive is the sheer speed with which blogs and blog posts are able to get indexed in the search engines. It is a simple matter of static versus dynamic and the search engines love the dynamic.
Let's take two different scenarios to see how traditional websites and blogs differ in their index-ability:
Scenario One:
One person creates a website to advertise gardening products and services. Each page of the site contains the traditional information about the company; it's founders, the services they offer and the products they sell. Maybe, at best, the site has articles and content that is updated with some small frequency that are relevant to the avid gardener. When visitors arrive at the site, they have the option of signing up for the company newsletter and receiving valuable tips and new offerings.
In this scenario, the Webmaster or business owner will need to tend to many SEO related tasks in order to get and maintain high search engine ranking for a tight list of selected keywords related to the gardening niche. Not only will this activity require great skill, it will also involve many hours to achieve the intended results.
Scenario Two:
The same business owner as above also creates a blog to supplement their company website. Now, instead of focusing on simply one set of tightly selected keywords, the blog itself remains a broad overview of the gardening niche, while each individual post reflects a drilled down topic within that same niche.
So when the business owner writes a blog post about the benefits of "organic vegetable gardening in backyard containers," this individual post becomes a keyword rich, targeted wonder and when indexed by the search engines has a far greater opportunity to bringing highly targeted traffic to the blog based upon that single post.
Through time, the blog expands with many similar posts that are targeted to sub niches within the broader gardening niche and can even be categorized from inside the blog structure itself. What has now been created in Google's eyes is an extremely dynamic, naturally evolving site that is content rich and niche specific.
When properly constructed and promoted, each time the business owner posts to the blog, that individual post can get indexed in anywhere from two to twenty four hours on average. This opportunity is far greater than any options available at the static website.
Additionally, when the business owner endeavors to have a visitor signup for a newsletter, further segmenting can occur and subscriber lists can be refined and targeted. And because the blog is the front-end showcase to the original website, each blog post has the opportunity to link back to specific and relevant products at the main site.
When properly structured, blogs are the biggest SEO asset to a website that currently exists. The wise business owner will recognize these benefits and when implemented, will enjoy many opportunities that do not currently exist with traditional websites alone.
