How can you do killer marketing with your ebook
The linguistic trap that an ebook is an "electronic book" is both
Limiting and incorrect let’s dispose of that notion right now.
An ebook is actually a portable web site! And depending on the
Creator software used, an ebook can maintain the "functional"
Characteristics of a web site as well.
Where server side functionality is required, such as the
Processing of CGI scripts, the user need only go on line. Presto!
With this more accurate definition in mind, let's take a closer
Look at how ebook can be used as a solution to several marketing
Problems
1. as a Viral Marketing Tool
Ebook can pass from one person to another without degradation
And without cost each affiliate ebook can be individualized
[Coded] so the integrity of source business generated can be
Clearly maintained
In addition, each ebook can notify the appropriate affiliate
Every time a subscription or sale is procured through that
Affiliate’s ebook, regardless of the number of copies floating
Around
2. as a Teaser for Generating Desire
Many ebook are offered on a "try the first few chapters" basis.
But what if you're not in the ebook-selling business? What if
You’re offering a paid sex site, or a subscription, or a secret
"Pay first" site
The ebook can serve as a teaser, an invitation, a game card, a
Feedback device, a portal to similar sites, or a complete site
Where the balance of the site (the remaining content) must be
Paid-for to be unlocked this keeps out the under aged, for
Example, where the content is audience sensitive the entire
Work can be password-protected if necessary.
3. as a Brokering Device
.
Business on the Internet is highly competitive. Partnering and
Alliance-building can be highly effective for small budget
Businesses the problem, however, is leveling the fairness in
Customer based targeting.
The ebook is uniquely suited to free-lance deal-makers by
Creating a platform, such as a catalog, where competitors can
Offer their wares to the same shared customer base. And let's not
Forget, advertising can be sold in ebook too, thus bridging the
Gap for all levels of participation
There are countless uses for ebook as a marketing tool. The few
Above is just a tiny sample to show completely different
Situations with the ebook as a solution
Plus, you'll notice that none of the above constitutes sitting
Down and writing a book! Of course, if your name is Stephen King
You can sit down and write a short story and sell over 500,000
Copies for $2.50 in less than a week another story altogether
The point is simple. If you're in the business of marketing on
The web, the ebook can be your personal, customizable killer
Marketing machine, without ever having to write one single book
If gaining exposure is your problem, the ebook offers a
Tremendous array of solutions you do not need to be a
Professional writer to take advantage of the "functional" value
Of ebook and it could certainly be worth your while to take a
Closer look at this wonderful interactive application that you
Can design for yourself "or" for your paying clients
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