ClickBank use to give people fits about that but they since stopped. There are a few reasons ClickBank has changed their stance on squeeze pages. Many affiliates thought, "I don't want a squeeze page there because it will diminish sales and I don't want to send people to your squeeze page." If they're unwilling to give you a first name and an email, what are the chances they're really want to buy anything anyway.
During your big e-book launch, the squeeze page will help you to collect names and emails of people who are interested in your topic. This will provide you with an eager audience for future launches. This contact information can also help you follow up with your customers. You can plan a marketing campaign which automatically emails visitors, providing a massive ebook promotion.
As you see, collecting the first name and email address of visitors to your squeeze page can help you create a valuable list of contacts. Not only can you tailor advertising to them, but you can also follow up with visitors who didn't buy. This information can provide valuable background for your next e-book.
You idly page through the scores of novels you downloaded from the Net before you came on holiday. And you idly rub your shoulder, reflecting on all the weight you didn’t have to lug through the airport because you weren’t carrying 20 different books. You select John Grisham’s latest lawyer tale, roll over on your front and begin to read. Five minutes later, thoroughly bored by legal blandness, you flip over to some Scottish swearing courtesy of Irvine Welsh. That’s better. Not so much a page turner as a real screen scroller…
This is the reading utopia promised by the en masse arrival of ebooks, heralded as the greatest revolution since the advent of the paperback. Most online book sellers enable you to download books or periodicals from the Net for a fee. They offer illuminated screens for night time reading and the ability to bookmark pages, make notes in the margin and search the complete text. No more pencil scribbles or dog-eared pages. Most are in Abobe’s PDF (Acrobat) format.
Already some of you will be squirming in your seats. Reading novels off a screen? Ridiculous. Who’d want to take a glorified laptop to the beach or in bed with them when they want a good read? The idea of reading a novel by Dickens from a screen is mad.
Maybe. But there’s a distinct method in the madness of the ebook manufacturers. The reason why they have emerged, is the ever increasing prevalence of the Net. Reading has become sexy again, thanks to the Web which, despite all the whiz-bang grooviness of animations and streaming audio, still remains a medium primarily of text and pictures.
So, don't let this happen to you. I had one of my big partners say, "Hey, if you send them to a squeeze page, I won't help you out because it's going to diminish sales". Like a dummy, I just said, "Okay I'll take down my squeeze page."
We had about 2000 visitors to the sales page. Of those, 200 people became buyers - a good percentage. Unfortunately, by not using a squeeze page, I missed collecting the names and email addresses of the other 1800 visitors. Perhaps we could have increased sales to the non-buyers if we could have followed up with an email, one that answered fundamental objections on price while promoting the product.
Learn from my mistakes - get a squeeze page. Not only do you get a new prospect for your list, but you get the opportunity to follow up with visitors, explaining exactly how your e-book can solve all their problems.
