Let’s set the stage…
You’ve just invested valuable time and money by completing your hands-on SEO Training. You are now sitting back in your office contemplating all the wonderful information you just gathered, but you’re really confused on where to start. You pick up your notes leafing through them hoping something will inspire you to know what to do next. You start to drift back to class wishing you where still there. You hated to leave, you didn’t want it to end, you silently wish your instructor was there telling you where to begin.
Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.
Step #1 – Setting Goals
Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:
• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search engine friendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.
What ever your goal is it is important to write it down and post it where you can see it every day. “Goals that are not written down are just wishes.”
Step #2 – Keyword Research
Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let’s take the goals above and see how the keyword research you learned to perform in your seo training can be used.
• Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
• Visitor response will increase if you are giving your visitors exactly what they are looking for. Only your keyword research will help you with this. We are in an instant gratification world and your visitor will only give you a few seconds to answer their search, so make sure it exactly what they are looking for.
Step - # 3 – Which one to choose?
I know you want to implement each and everyone of those goals into your site and you still don’t know where to start.
Stop here and go find five phrases to work with and don’t even think about anything else at this point.
Step #4 – Addressing Existing Web Site Issues
Now that you have gotten a good start with the above steps, you can start working on bringing your current Web site up to par while you are actually waiting for indexing on your 5 optimized pages. Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site. for more details visit to www.thesearchengineprimer.com. You may only be able to change your title and Meta tags and not be able to change your corporate sites navigation so tackle what you can and don’t worry about the rest. Each and every issue is just one of the over 200 factors so learn to pick your battles and fix what you can.
Step #5 – Social Media and Article Marketing
Your whole goal is to open as many windows into your site as possible. You have already started this by creating 5 new pages into your site now it is time to open the windows even further. Whether you decide to use article marketing or all the endless possibility of social media marketing now is the time to concentrate on one or both of these window opening wonders.
Step #6 – Tracking Your Progress
Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. For more information logon to www.offline-promotion.com
This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.
Step #7 – Keep Up With the Changes
There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.
