Thanks to today’s level of technical development and
the Internet itself, the circumstances are made for a
different type of marketing and dealing. Just with e-mail
we can contact thousands of people, with one click only and
all that in 5 minutes of our time. Thanks to web sites our
online business can run 24 hours a day, 365 days a year.
Technology definitely breached the barriers, replaced
humans and surpassed their biological limits. Computers
never sleep and they never get tired!
Experience shows that the e-zines advertising is one
of the best ways of promoting on the Internet. I’m talking
about solo mailings. Now I’m going to recount my first
experience and how I got in touch with the phenomenon
called "joint venture".
As an affiliate, of all the diversity of Internet offers, I focused on selling digital products. I had some experience in free advertising which, despite all the
discouraging stories, showed some results. It's always nice
to make a few bucks, without even one dime invested. Of
course, it's not enough - so I decided to give "paid
advertising" a chance. The product I promoted is one of the
internet guru's membership only web site, which offered a
bunch of resources related to the internet marketing and -
the thing that attracted the most - group chat in a form of
online workshop twice a week, where you could ask anything
you wanted. Additional attention was given on practical
stuff, on things like e-zine advertising. The solo ad
consisted of a "teaser letter", which comprehended my
autoresponder address with 6 valid follow up messages from
good affiliates. So everything was well set and automated,
the next step was finding a good e-zine. That wasn't a
problem, because at the time I obtained J.D.Brown's "E-zine
AD Profits", in which I found a list of 35 magazines with
good reputation - J.D.Brown personally advertised his
products in them. I picked one with 3500 subscribers -
solo ads were 35$. One sell made me 25$, this meant that I
needed only 2 sells to make a profit. Until this moment
everything was going smooth.
I forgot to mention that I do not have a credit card
and because of that I have problems with online shopping.
I'm not interested in other ways of money transfer, like
international money order or even "snail mail". Especially
today, when information through the Internet literally fly
from one part of the world to the other in a few seconds. I
can't afford the "luxury" of my money traveling 3 weeks
from Europe to America just because I don't have a credit
card. I've tried through Western Union, but you cannot send
money from Yugoslavia, you can just receive. So I was in a
situation that I wanted to pay, but simply all I could do
is send a "snail mail" and wait for 2 month to see a
respond from my campaign. Thanks, but no thanks.
I'm sure that every one of you have some good e-books
related to Internet business. I own 20 of them, and for 6
of them I paid - altogether 140$. The rest of the books are
either freely purchased or not worth mentioning. Joint
venture with e-zine publishers is one of the best ways of
doing business on the Internet, which use all of the online
gurus - you can convince yourself by reading the book which
interviews some of them on this address:
Usually, a guru is offering a larger percentage of his
sale to the e-zine publisher if the publisher agrees to
send private mails to the subscribers. So in some way they
become partners and share the risk. I don't have my own
product, nor full resell rights on a quality product - all
I have is my affiliate offer. I can forget this type of
joint venture, at least till I get my own product or buy
full resell rights on a new bestseller. Then I got the idea
to trade the books I own for a solo ad. The, above
mentioned, 6 I own are good books, but they're a bit
outdated. Never mind, I'll offer more books than the price
of the ad. Lets say the ad costs 35$ - I'll offer 3 books
that worth 60$ altogether. My offer only depends by the
number of the books I'll give, so the only resource I
spend is the time I need to send those books by mail. 3 or
4 files - the difference is 10 minutes. This is the type of
joint venture which I could afford with the 6, a bit
outdated, books - and I can tell you the results are
amazing. 6 of 10 e-zine publishers agrees to trade. I first
send them an offer with the list of the books, so they can
choose by themselves. The other 4 publishers which don't
agree usually own the books I offer already. That doesn't
mean they don't want to trade, all you have to do is offer
something they need - banner design maybe or something
else. Most of them will be satisfied with only one fresh
book, one that just got published and every online marketer
wants to read. Try to offer a dozen e-zine publishers a
Marlon Sanders or Terry Dean bestseller and in return ask 2
solo ads and a top sponsor ad. You'll be surprised with the
answer.
Just think - your advertising budget is tight, you're
afraid which e-zine is good and which isn't. What if the
e-zine is bad, if you don't make a profit. You'll throw
your money away. Just like there are good e-zines, we all
know that the Internet is full of garbage also. My advice
is, spend those 50$ on Yanik Silver's newest book, it just
came out. Read it, educate yourself and finally offer it to
a dozen e-zine publishers in return for a solo ad, which
you wanted to pay 50$ in the first place. And, by the way,
there are thousands and thousands of magazines related to
internet business - they are all interested in what Yanik
has to say.
In my first e-zine advertising of 3500 subscribers
I had 182 hits and 5 sales - not bad for a FREE-PAID
advertising.
You don't have to own a product to step in a joint
venture with e-zine publishers. All you need is somebody
else's valuable product whose smart use will provide you
a 1000% more expensive advertising for free.
Dig those books from your hard drives and use them
for something you didn't even dream of!
