A good JV can create fortunes. It can bring together products and services, free media attention, and resources to cut down the amount of time needed to spend promoting and marketing. There are four players in the JV world, each works together to create a win-win situation for all.
The Product
It can take a long time to find a list owner who will take a new product. Most list owners want products with a proven value for their subscribers. There are thousands of list owners. Product owners use these lists to leverage their sales and split profits with the list owner. The trick for product owners is to find lists with an incredibly narrow niche. This can be hard. Many list owners try to be everything to everyone. A list with a target audience will produce more sales than a larger list that has a broader audience.
Mailing List Owner
Product owners aren't the only ones who can profit nicely from joint ventures. Often a product owner will offer a much higher affiliate commission to the owner of a large, targeted list, for promoting the product. This is a win-win situation for both parties - the product owner's sales will often explode right after the product is announced to a large, for more detail visit www.joint-venture-softwares.com responsive list. And the list owner makes a nice commission on the product, all for taking an extra 5 minutes to mention the product in his or her newsletter.
Some of the best places to build opt-in lists are free and fall under the radar of most internet marketers. For example, did you know that my space now drives more hits to websites than MSN? Or, did you know that you can buy the top space on Google, Yahoo, MSN, and AltaVista for less than $50 a month? Yes, that's right.
This is a great time to get building a list. The internet is still not awake to the idea that Web 2.0 doesn't work the same way as the old websites. You no longer need to spend so much time optimizing your websites. In fact, MSN is the only major search engine that really cares about Meta tags anymore. The rest of the search engines use keyword density to ban websites that pump more than 5% of a keyword. It is easy to find brokers who will help you build a list. This is because few people work at building lists. The Brokers need these lists to survive.
Broker
The Broker's job is to match the right product to the right list of customers. A good broker will charge a percent from both sides for as long as the joint venture remains, which could be years. This is a great job for someone who is internet savvy, for more detail visit www.easy-jv-manager.com a real people person, and who can sell new concepts to people. The first step for a new broker is to join the forums, rezones, and communities that will put them in contact with products, and then do the same with content rich websites that under-utilize their marketing ability.
An easier way to do this is to contact hundreds of rezones, and get them to pay a fee for advertising on each other's rezones. The ozone owners may pay you $100. In return, they get $1000 of advertising, build their opt-in list, and hike up the prices they charge their advertisers.
Providence Man
This is the most neglected Joint Venture method. It requires a lot of research, and there is failure. But, eventually, the providence man will earn 50% of all direct sales.
