Why do we require a key word popularity analysis?
A search Engine Optimizer should always start of with his key word research before building his content and creating web page as this is a comprehensive internet strategy. It helps you to find out the most competitive key word and a popular key phrase in the market. Targeting the right key word is essential, as your content should make use of these key words to appear in the search page. If your web page consists of the key word that a user is looking for, it appears in the search engines and gets you quality traffic. The number of times the keyword phrase has been searched for on the meta-search engines, will be tracked easily by the word tracker. However, this count result need not truly represent all search engines equally, as it differs with Google, Yahoo and MSN.
It further helps you find out the number of searches in the recent past for a particular key word or a key phrase. Secondly, it helps find variations of the primary key word known as the secondary key words which can also be used. Thus it suggests you the alternatives of your popular key word. Finally, it helps in building relevant content with the help of relevant key words.
How is content written?
The actual page content should have a keyword density of about 3.5% and should weigh in at about minimum of 200 words –Out of this Primary KW should be repeated roughly around 4 times and the secondary kw around 3 times per page of 200 words. Similarly the no of KW would increase with the increase in the total no of words for a particular page. Plural, past tense, etc. are used by the major search engines as similar but not identical keywords. Thus, you will get much of the benefit of using them in your keyword densities without running the same risk of hitting densities that are too high. As an added bonus, you may just rank for these other keywords as well.
Any page content will have two sorts of Key words:
Primary Key Phrase: Eg. Los Angeles
Secondary Key Phrase: Eg. Visit Los Angeles, Los Angeles Holidays
Search Engine Optimizers do a key word analysis with the help of Overture Key word Research Tool or a word tracker to find out the top Key word. This tool gives the no of clicks found per word. They then take the top 7-8 Key word in the list and use it as targets for their site. They further categorise it into Primary and Secondary Key word.
