Search Engine Optimization -let's start at the very beginning with back links.

Directory Marketing is means a lot of things to a lot of different people. Marketers, in this context, would call Directory Marketing the most effective pathway to making money by building many different types of niche directories and showering them with Google AdSense Ads and making money from it. While this is a great way to do business, there is another way to look at Directory Marketing. You can make and create more back links with web directories and they will help to enhance the traffic and link popularity of your website by enabling your search engine rank and position.

Directories might appear to be nothing but a link farm to some, but the reality is, a superbly established SEO Friendly web directory can be the M16 in your SEO arsenal. Why is this? The understandable reason why, is a directory which hand approves website for the directory, can create a high value source for internet visitors; and Google and most other search engines know this. Thus, when you submit your site with a web directory, it gets instantly recognized as a quality back link to your site.

What do you think is a high quality or good back link? By finding out the Page rank (PR) of the web directories you list with, you can effectively gauge the value of your back link. The proper method is submitting to a large variety of websites that vary in Page rank to develop your back links in a natural way, not giving them a systematic or formulated look. You want more PR5's than PR0's, but there is a definite reason for the procedure.

Different methodologies in your listing plan will get you further in the long run. A lot of directory webmasters are very keen about enhancing their own Page rank and will stop at nothing to get to a higher rank. This is awesome when you get in on the ground floor of a directory which jumps up from a PR0 listing to a PR5 in a short time. Instant link popularity for your indexed site and a natural graduation of your site's status. Also, you might jump into a situation, like the Aviva Directory, which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.

Submit your site in as many directories as you can. The essential part here is not to do it too quickly. You do not want to hire a freelancer or submission service and have them list your site to 500 directories in 3 days. Google looks at this like link bombing. Search engines will think you are trying to work the system to get a higher rank and then delist your site, rendering your hard earned back links to mean absolutely nothing.

List your site mainly to free sites, but also use Paid Directories, especially Bid for Position Directories as the value in these types of links are only starting to be seen. When submitting your site, remember the criticality of using anchor text. Identify your site's specific string of keywords and start with about 5 solid word choices which fit just right. Don’t use one word listings. Always use 3-7 words as this creates keyword pathways to your site by way of the search engines.

Remember, building back links is simple. Just ensure you have a plan and understand it takes time. Back links cannot be built overnight, but building them through Directory Marketing will help you build better ones.