Squeeze Page Secrets

The very most important part of your squeeze page is what? Your headline! It's not your opt-in box, for sure. It's not the bullet points or copy. It's your headline. No doubt about it.

Without a great headline, people won't bother with the rest of the page. Right? I mean, if you haven't sucked them in with something interesting, they aren't liable to read on. Actually, the very first thing you need to do when building your squeeze page is to come up with an awesome headline. You could almost have a kick butt headline and an opt-in box and people would still sign up for your list. Of course, it would have to be a benefit-driven headline and it would have to be really, really great.

Maybe you're worried because you're not the best copywriter in the world. That's not a problem. Get some software that creates headlines for you. Give it some information about what you're trying to do by filling in a few boxes, and then, it will come back to you with a whole bunch of choices. Pick the headlines you like best. Or, hire a copywriter to write some great headlines for you. Pick your favorites from those. Why?

You may not come up with the best headline first time around. As with any other part of marketing, you'll need to test and track your headline and you'll need more than one to see which headline works better than another. Set them up on a split test, and keep testing, until one headline pulls better than the other.

In an A/B split test, you'll allow everything on two pages to be the same, except the headlines. You can put the two pages into a rotator and advertise the rotator link, which should show a different page each time the link is clicked. Or, you could advertise the two pages separately, it really doesn't matter. Just be sure to have some kind of tracking involved.

Google Analytics is free to use and it's open to everyone. Just go to http://analytics.google.com and sign up. You'll need to put a bit of code onto your page, but the directions are pretty simple. If you don't know how to do this, hire someone to do it for you. Then, you'll be able to see how many visitors came to your site, and which headline caused them to opt-in, as long as you put the Google code onto your thank you page, after the sign-up, too.

You should probably advertise to at least 500 if not 1,000 visitors before you can decide if a headline is working. After that, you should be able to determine which headline works best. Then, either revise the headline that lost or choose another from the headline creator software and try that. Keep doing this. Repeat the process until you're satisfied with your opt-in rate.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data---the headline, the copy, and the opt-in box---into it, and size it to be 650 to 750 pixels wide. That way the headline will stay where you want it to be in front of the viewer's eyeballs.

You can create curiosity with your headline. You can also prod people, inspire them, or make them laugh. But whatever you do, be sure it makes people wonder what comes next? When that happens, they opt-in to your list to find out. By keeping people on the edge of their seats, by teasing them just a little, you'll probably find better results.