Viral Marketing For Niches

Viral marketing is not a new
concept. The fact that it's
been taken to the web as a
tool of Internet marketing
is, perhaps, the only reason
why most people know it by
name.
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Viral marketing is the
well-known name for
pass-it-along marketing,
better known in the form of
word-of-mouth marketing such
as referrals. So can this
form of marketing really work
in a niche? Absolutely.
Although there are some forms
of marketing that are not so
well-suited for niche
marketers, viral marketing is
not among them.
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Viral marketing may be one of
your most effective marketing
tools if you're a niche
marketer. You may be
wondering now why I would say
that. Let's examine it for a
moment.
Niche marketing is usually
most successful when you find
the least-served sub-market.
For instance, say you're
interested in marketing art
supplies, something you know
a good deal about.
Well, that's a pretty broad
market. You'll want to look
at smaller, less-served
groups within that market.
So you narrow it down to
calligraphy supplies, a much
less-served market.
And, as is a well known fact,
people with common interests
tend to like to network,
share ideas, information and
connections. This is where
viral marketing can be very
effective in niche marketing.
Here's how it works. You set
up your website and start
driving traffic to it. Then
you put together update
mailings, a newsletter or
other such mailings and offer
an area for people to sign up
for them.
When you send these out you
include a great offer such as
a freebie or attractive
discount along with an
invitation for people to pass
them along to their friends,
knowing that most of the
people who have visited your
website will know at least
one other person who would be
interested in your products.
Viral marketing is a great,
nearly free method of
advertising.
As with any marketing method
you'll want to track the
results of your campaign to
see which offers are
responded to the most and
which ones your recipients
may want to see, or see more
of, which you can do by
providing a method for them
to send you feedback and
ideas.
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Thank you,
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