Article Directory


Donna Gunter's Articles in Internet & eBusiness




  • Create a Viral Marketing Strategy to Drive Traffic to Your Website
    Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years. How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process:
  • Ask One Question to Drive Traffic to Your Website
    Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website:
  • How to Create Your First Blog
    Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately:
  • 3 Must-Have Website Features that Convert Visitors into Customers
    Instead of trying to immediately convert your website visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to buy. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
  • What's Your "Talking Domain Name"?
    Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name".
  • How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
    The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market.
  • How to Create and Profit from Your Own Article Directory
    The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory:
  • 10 Ways to Re-purpose Your Content
    One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles:
  • Putting the "Authentic You" in Your Online Business
    Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business.
  • How to Create a Virtual Grand Opening
    Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting:
  • 12 Steps to Creating Your First Info Product
    The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
  • How to Create Effective Autoresponders to Keep in Touch with Your Prospects
    Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series.
  • How Effective Use of Pop-up Technology Can Help You Get More Clients Online
    Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers.
  • 5 Internet Marketing Mindsets Required for Online Business Success
    Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business.
  • 10 Secrets to Asking for Effective Client Testimonials for Your Website
    Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
  • 10 Steps to Researching Your Competition Online
    Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry.
  • How Solo Entrepreneurs Can Create Their First First Website for Under $100 Per Year
    Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website:
  • 7 Steps to Creating Your Own Podcast
    Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business:
  • How to Write Articles That Will Increase Traffic to Your Website
    Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order.
  • How to Create Your Marketing Funnel Online
    Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.

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