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Jim Gould's Articles in Internet Marketing




  • Seven Things You Need To Know Before You Become A Member Of A Nonprofit Board
    Congratulations! You have been asked to join a nonprofit Board of Trustees. That is certainly an honor, but it comes with many caveats and responsibilities you should know before you accept. You should know that beyond the demands on your time, there may also be demands on your financial resources far beyond your capacity to anticipate them. This article will give you a thorough checklist of the things you need to analyze.

    1. What is the culture of the Board? Is it an acti
  • 21 Things You Must Do To Stay Competitive In The 21st Century
    We have seen in the previous article It is a Dog Eat Dog Nonprofit World that the romantic and idealized notion that many of us carry around that the nonprofit world is a better place to be, may be flawed. Instead of cooperation, we encounter competition; instead of collaboration we encounter self-will; and instead of dedication to mission, we find adoption of cut-throat business practices.

    There are, however, many ways that a nonprofit can thrive in this environment. It
  • Nine Conditions For Selecting A New Member Of A Nonprofit Board Of Trustees
    Many nonprofit organizations contain term limits in their by-laws for members of their Boards of Trustees. Some of the Boards on which I have served have different provisions. One provided for three year terms, with no more than three consecutive terms before the member was required to take at least one year off the Board. Another provided for annual terms, with no more than five years on the Board. Another allowed a Board member to serve for no more than a total of three
  • Outreach Intent: The Key To Fundraising Through Your Website
    While its true that your website is the information center for your organization, and the way you let the world know about your programs and efforts, you may be missing out on one of the most powerful fundraising opportunities available.

    Design and content is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, lik
  • Why Fundraising Is The Same As Friendraising
    We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.

    That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are

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