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Jim Gould's Articles in Internet Marketing




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  • Outreach Intent: The Key To Fundraising Through Your Website
    While its true that your website is the information center for your organization, and the way you let the world know about your programs and efforts, you may be missing out on one of the most powerful fundraising opportunities available.

    Design and content is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, lik
  • Why Fundraising Is The Same As Friendraising
    We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.

    That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are

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